6 Instagram Marketing Predictions for 2017 From the Pros

6 Instagram Marketing Predictions for 2017 From the Pros

Fast-forward four years and Instagram has over 500 million users, and that growth shows no sign of slowing down. Social media users are often resistant to change, but updates are necessary from the networks’ point of view. As new startups enter the landscape, the old guard need to stay fresh by expanding their features. This can really be seen with Instagram. Which has evolved from a simple filter and photo app to one that includes videos, disappearing content, direct messaging, Buy Now buttons, and more. Wondering how marketing on Instagram will change in 2017?

6 Instagram Marketing Predictions for 2017 From the Pros

6 Instagram Marketing Predictions for 2017 From the Pros

Interesting New Opportunities

It is expected that the number on brands on Instagram will rise to around 75% in 2017 from around 50% in 2016. We can expect better user experience and better analytics in 2017. Instagram is focused on improving its sponsored ads for Instagram business marketing. Instagram Stories will get more filter options, a wider rollout for clickable links, and integration with Hyperlapse and Boomerang.

Live streaming continues to grow

Instagram continues to be king. Brands will embrace real-time storytelling and incorporate more influencer marketing and UGC. Platforms will continue to blend together. Live video content is on the rise — in fact, 14% of marketers experimented with it in 2016, according to Social Media Examiner, and 43% plan to use interactive video this year, according to new survey data from Wyzowl.

These apps provide a faster and easier way for customers to get the assistance they need, rather than being placed on hold or waiting for a returned email. Deploying messaging for customer service is more scalable and cost-effective for businesses, and by providing a better experience for the customer, brands can solve their problems quickly and retain them more easily.

Brands should leverage these shopping habits when thinking about their social media strategy for 2017

People come to social media to interact with interesting content, so instead of sharing a photo of a product on Instagram with a “Buy Now” call-to-action, share gift ideas and product trends and encourage online shopping without directly asking for it.

Instagram introduced its Stories feature in August 2016

After just two months, BuzzFeed News reported that Instagram Stories were experiencing 100 million daily active viewers — this represents two thirds of Snapchat’s total user base, period. For this and other reasons, Emanuele predicts that brands will start transitioning from Snapchat to Instagram for sharing Stories.

Snapchat and Instagram will be competing for a lot of attention this year, and advertising revenue will be no exception. Where do they stand in terms of developments? Well, Snapchat recently launched a new advertising API that makes it easier to buy ad space, in addition to a greater variety of video ads and sponsored filters. Instagram, on the other hand, is doubling down on ecommerce with the introduction of Shoppable Instagram, a feature that lets users buy products directly by clicking on a CTA in the app.